Website analytics services involve the collection, analysis, and interpretation of data related to your website’s performance, user behaviour, and audience demographics. They are essential for your website because they provide valuable insights that can inform your decision-making, content optimisation, and marketing strategies. With website analytics services, you can track metrics such as traffic sources, user engagement, conversion rates, and more. These insights help you understand how your website is performing, identify areas for improvement, and make data-driven decisions to enhance your online presence and user experience.